Moxie Pipeline · Weekly Digest
The week at a glance
Strongest week to date at $8,960 in captured revenue, the sixth consecutive week of growth and a +26% jump from the prior week. Friday was the single biggest day at $1,580. Personalized reorder nudges drove most of the upside, converting at 26% versus the 22% baseline. No automation incidents.
By the numbers
$8,960
Revenue captured
↑ 26%vs last week
42
Orders processed
↑ 17%vs last week
26%
Nudge conversion
↑ 4 ptsvs last week
87
Emails automated
↑ 12%vs last week
6-week revenue trend
Weekly captured revenue+110% over 6 weeks
Daily breakdown · May 11 to 17
Weekdays averaged $1,406Weekend ran 31% below
Top performers this week
01
Dr. Marcus Young
Elevate MedSpa
2 orders
$1,580
02
Priya Shah
Glow Studio LA
2 orders
$890
03
Monica Torres
Bella Vita Med
2 orders
$720
04
Dana Ortiz, NP
MedElite Studio
1 order
$640
05
Julia Nguyen
Bloom Med Aesthetics
1 order
$560
Key moments
- Dr. Marcus Young at Elevate MedSpa placed the largest single line item of the week, a 12-tube reorder worth $348, bringing his lifetime spend to $3,240.
- Four new providers activated this week. Three placed first orders within 48 hours of onboarding, beating the four-day average from Q1.
- Reorder nudge conversion jumped to 26%, up 4 points from last week. Personalized nudges referencing last order size outperformed the generic template by 2x.
- Friday May 15 closed at $1,580, the single biggest revenue day of the month so far. Six orders processed between 14:00 and 17:00.
- Two providers passed 60 days without a reorder response. Flagged for manual review by Marina and paused from the auto-nudge sequence.
- Numbing cream held at 82% of revenue mix. Healing cream attach rate ticked up to 47% of providers buying both.
Looking ahead
- 18 reorder nudges scheduled for this week across the growing and established tiers, with three Step 3 final check-ins.
- Expected revenue from scheduled nudges is $4,100 to $5,200 based on the current 26% conversion rate.
- Three net new providers have onboarded and will enter the initial welcome sequence Tuesday.
- If current pace holds, May lands at $38,000 to $41,000, roughly 2x March and a new monthly high.
- Q2 to date: $43,300 of an estimated $58,000 quarter, tracking 18% above plan.